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Project Info

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Holcim Industries

One of the biggest companies in Romania and one of the important players on the European cement market. Advertising for their flagship product – the StructoPlus Cement, meant we had to rediscover manhood in a series of powerful, raw, manlike visuals. The claim "built for builders" made a powerful claim on resistance, quality and precision. Other work developed for Holcim included corporate communication, packaging, special activations or various forms of branding.
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